“Hey Chat, Where Should I Buy a Car?” Voice Search & AI with Experian Automotive

Episode 261

Car shoppers are now voice‑dictating their way to dealerships at 10pm from the couch. If your AI bouncer is guarding bad data, you’re losing deals before they ever hit your showroom. In this episode, I’m at the Used Car Summit in Miami with Experian Automotive’s Michael Kraut, VP of Advertising Data Solutions and Kirsten Von Busch, Director of Product Marketing to talk about how voice search and AI are now becoming the new “bouncer at the door” for dealers.

This time, we dug into: why half-baked inventory listings are a fast track to losing AI‑driven shoppers, how Experian’s new agentic AI, “Vinny,” helps consumers decode vehicle history reports without feeling dumb, whether dealers should optimize for AI answers, SEO, or both and if voice‑first shoppers might actually be better, more informed leads. If AI is the new front door to your dealership then this episode is your reminder: if the data’s wrong, the deal is gone!

Also, be sure to listen until the end to hear our “Yes / No paddle game” where Michael and Kirsten answer a set of rapid fire questions that’ll make you wanna check your ChatGPT history (like right now).