Is Tesla No Longer a Luxury Brand? With Automotive News

Episode 72

Executive Editor for Automotive News, Jamie Butters, joins the show today to talk about how Tesla’s pricing strategy and market position have led to questions about whether or not it still qualifies as a luxury brand. *Spoiler alert* (Jamie says “no.”) According to Jamie and his team at Automotive News, Tesla’s lower prices and focus on growth have shifted its market position away from exclusivity and while Tesla’s luxury status has been disputed in the past, Jamie argues that its current market position and strategy no longer supports it’s initial categorization of “luxury.” Press play on this episode to hear more commentary about Tesla from one of the most respected leaders in automotive!