Plugging into Profit with Michael Wood

Episode 88

Michael Wood, GM of Jaguar and Land Rover of Virginia Beach and Checkered Flag Volkswagen, along with Susan O’Rourke, VP of Sales and Business Development at Plug, join me during ASOTU CON for an in-depth exploration of EVs in auto retail today. Michael Wood, renowned for his management acumen, and Susan O’Rourke, a seasoned expert in used EVs, unpack the benefits of the single point of contact sales approach implemented at Checkered Flag and how offering test drives of EVs can generate new customer leads. With some dealers now creatively marketing EVs as “spaceships on wheels,” this conversation highlights some of the exciting possibilities that lie ahead for dealers. I think it’s safe to say we’re at a crossroads now in auto retail and it’s conversations like these that keep me optimistic about dealers embracing technological advancements to stay ahead of the curve and exceed customer expectations!