The One Where I Talk to PureCars About Marketing to EV Buyers (in a Tesla Model X)
Episode 148
Join Vince Schiano, Sales Solutions Engineer and Caitlin Cowley, VP of Sales at PureCars for a lively discussion during our drive around New Orleans in a Tesla Model X (amidst a very chilly!) NADA 2025. Press play on this episode to hear their views on the commonly held belief that “EVs are too niche to matter,” and discover why dealers are missing out on significant market share by *not* leveraging technology to pinpoint EV demand by zip code (Psssst: “Pure Insights” offers a solution for this). The conversation also explores the dynamic role of social media within the automotive industry, covering topics such as branding, influencer marketing, and strategies for connecting buyers with the right EV. So buckle up buttercup – it’s gonna be a wild ride through NOLA! Oh and after we wrapped the episode, Vince got to drive his dream car, the Tesla Model X, and I’m *pretty* sure he was happy about it.
This episode is sponsored by PureCars. As the industry leader in automotive marketing, PureCars is trusted by the best dealers in North America. PureCars provides everything a dealer needs to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support. Learn more at purecars.com