The One Where We Talk About Targeting EV Shoppers With Experian
Episode 188
We’re on-site at ASOTU CON for today’s episode and I’m sharing the stage with Experian’s Michael Kraut, VP of Data Advertising Solutions and Andrea Lloyd, Director of Data Advertising Solutions to talk about how dealerships can supercharge their sales by tapping into data-driven marketing to target EV-curious buyers. Both Michael and Andrea stress that dealers need to get savvy about EV tech and master the art of merchandising used EVs as more hit the lots. Precision marketing, powered by first-party data, is the key to zeroing in on what makes EV shoppers tick. The conversation highlights a generational shift: younger buyers are all-in on EVs, shrugging off range anxiety like it’s no big deal. Tune in for a jolt of insights (and a few Godfather references).
Check out Experian’s EV Resource Page for all things electric vehicle data.
This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more at the Experian Automotive EV Resource Center.