The One With Ford Motor Company’s Chief Futurist, Jennifer Brace
Episode 126
On today’s episode, recorded live at MOVE America, I’m joined by Jennifer Brace, the second person ever to hold the title of Chief Futurist at Ford Motor Company, and John Possumato, CEO of DriveItAway. Jennifer shares insights into her pioneering role, which was established in 2019, and involves simultaneously evaluating four prospective futures to guide Ford’s strategic adaptability. A standout moment from the conversation is when Jennifer said, “we don’t predict, we prepare,” – a sentiment that I’m sure will resonate with everyone who works in the EV sector. If you’re curious about what Ford has been up to recently, don’t sleep on this episode!
This episode is sponsored by DriveItAway. If you’re a franchise dealer, you can now launch a profitable (and scalable) micro-lease to own program with zero upfront costs, to transform your unsold inventory into monthly revenue, effortlessly. And if you want to support DriveItAway’s mission directly, check out their stock on the OTC markets, “DWAY.” Learn more at driveitway.com/dealers